Our company specializes in using search engines to make your HVAC business more visible and profitable on the web. The most powerful component of our work: search engine marketing reaches new customers at the moment they are searching online for your heating and air conditioning related services and products.
The majority of our HVAC clients are service companies who need new customers in specific geographic areas around their locations. However, we also serve clients whose customers range from local to global including equipment manufacturers. We have years of experience with search engines, websites and telephone tracking, and we know what they will do for your HVAC business. We find out specifically which part(s) of your business and profits you want to increase and customize our service to fit those needs.
Benefits to Heating and Air Conditioning Contractors and Companies
- Your telephone rings and you receive emails from customers who are actively searching for heating and air conditioning or indoor air quality products and services in the geographic area you designate.
- The quantity and quality of the phone calls and emails you receive are well documented and easy to measure.
- These incoming leads give you an easy-to-calculate and high Return On Investment (ROI).
- You have the option to use the recorded telephone conversations with incoming callers to improve your employees’ telephone customer service, sales and closing ratios.
- We take care of all the details. The primary question for you is simple: How many incoming customer calls does your company need each month to generate optimum profits?
- This program works for air conditioning & heating companies with or without their own current web site.
- You can select from three sources of HVAC customers from your target area: (1) from our HVAC buyer's guide (2) from your current web site or (3) using details about your business, we build a customized HVAC micro site for your company.
- In all options, we use a special telephone number (local or 800 #) that forwards to your telephone while measuring and recording (optional) each call.
- In options 2 and 3 from above, we create sponsored link ads to display on search engines such as Google™. These keyword text ads appear on the top or side of the first results page at the moment customers search online for heating and air conditioning in your area.
- Our ads on Internet search engines are developed by in-house by a Google™ AdWords qualified professional. Note: these are Sponsored Link text ads -- not "pop-up" type graphic ads. There is a big difference!
- Local customers who are searching online see your listing on our Buyer's Guide or your ad on search engines, or both. They call the phone number that forwards to your telephone.
- We handle the details and costs of getting new customers who are currently looking for your services to call you. You get to focus on the calls and setting appointments for heating and air conditioning service and indoor air quality.
- With each option, you will know your cost per call.
- More than 66% of American adults use the Internet.*
- Due to the increasing availability of high speed Internet, more customers are using search engines as their starting point for purchases.
- Many customers find online searches easier than thumbing through phone books.
- Unlike some printed or online directories, your customized ad stands out to your local customer.
- Your computer using customers want the results of their online searches to be quick, informative and accurate. We give them that.
- We carefully target new customers for you by where their computer is located (geographic targeting) and the search terms they use (keyword targeting) and more.
- Customers respond well to our online program because it takes them from the first search results page to your company information and phone number in just one click.
- For calls from our online Buyer's Guide, the cost starts at less than $15 per call. For calls from your web site or a microsite we build for you, calls or emails usually cost two or more times as much per call, and still give a very high and measurable return on investment.
- Several factors affect our prices. They include: how many leads you need per month, whether your telephones are answered 24 hours a day (this helps), and how much online advertising competition is in your city.
- If you have ever calculated your cost per lead from other forms of advertising, you will find our service to be an exceptionally good value. You can measure your positive payback from this innovative program very accurately and quickly.
The best way to learn more about how we can help your business is to call us toll free at 1-866-516-2301 or email gary.walker@topsidemedia.com. Once you tell us your goals, we'll lay out a plan and proposal to get you there.
